My 3 non-negotiables to consistently get 50% open rates and avoid the spam filter

Vivien Koh-Milburn
5 min readApr 11, 2024

Whether you write a one-person email or a company newsletter sent to the masses — There’s nothing worse than an email that gets opened and disappoints.

It’s 2022 and I’m anxiously holding my breath — I’ve somehow managed to convince 26 people to subscribe to my newsletter and now I’m a nervous wreck.

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Vivien Koh-Milburn

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