B2B writing is flipping hard. ​ — you’ve got constraints, complicated products, multiple decision-makers, and a sophisticated audience.

​​I created From Vivien because B2B companies are terrible at communicating with their audience.

They write about themselves and try to impress their customers with their trophy cases and global offices and write for their company rather than for their customers. ​

Today, I train B2B in-house communication teams and consult CEOs to ​put human design into their communication.

And what started as a small personal crusade has snowballed into a 1000+ subscriber-strong weekly newsletter, where I distill the value of writing for your audience.

Come join over 1100+ B2B writers discovering Why Our Words Work.