PinnedHow to Turn Casual Readers into Committed CustomersOne of the biggest challenges for any business communicator is to get their customers to take action.Oct 15Oct 15
PinnedHow the wrong Word Choice can ruin your marketing strategyThis week I asked my Linkedin and X followers to try and identify what the above ad was advertising.Oct 14Oct 14
Pinned10 ways to increase your perceived value and make customers love your pricesThis week I was having a conversation with a new client who was leaving her corporate position to start her own business.Mar 27Mar 27
How 1 simple writing strategy can increase the ROI of your product by 2381.39%I hear it all the time “But we need to put the data” or “We need to quantify the results” or “Storytelling is for B2C, not B2Bs”Oct 18Oct 18
5 Super Powered Words that Turn Your Text into $$$Last week I posted on X and Linkedin about 5 power words. These 5 words are often used to illustrate how supplying shortcuts for your…Apr 7Apr 7
5 Phonosemantics that will make your copywriting singIn the book, Gullivers Travels, Gulliver comes across two distinct groups of people the Lilliputians and the Brobdingnagians. If you don’t…Feb 6, 2023Feb 6, 2023
How to turn your customer into the hero and win them overStorytelling in business is one of the most powerful communication tools in your marketing toolbox, but most people have no idea how or…Dec 14, 2022Dec 14, 2022
Persuasive Communication — How the FITD method gets them to say yesPicture this….May 2, 2022May 2, 2022
Is your business having an identity crisis?Can you describe your business in under a minute?May 2, 2022May 2, 2022
How to stand out and get your dream career“In order to be irreplaceable, one must always be different.” — Coco ChanelNov 24, 2021Nov 24, 2021