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Vivien Koh-Milburn

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Vivien Koh-Milburn

5 Phonosemantics that will make your copywriting sing

In the book, Gullivers Travels, Gulliver comes across two distinct groups of people the Lilliputians and the Brobdingnagians. If you don’t…

5 min readFeb 6, 2023

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5 Phonosemantics that will make your copywriting sing

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Pinned

Vivien Koh-Milburn

10 ways to increase your perceived value and make customers love your prices

This week I was having a conversation with a new client who was leaving her corporate position to start her own business.

7 min readMar 27, 2024

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10 ways to increase your perceived value and make customers love your prices

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Pinned

Vivien Koh-Milburn

How to Train your AI to write more like You

This week I asked my AI to tell a joke about a man going to a bar.

5 min readMar 20, 2024

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How to Train your AI to write more like You

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Vivien Koh-Milburn

My 3 non-negotiables to consistently get 50% open rates and avoid the spam filter

Whether you write a one-person email or a company newsletter sent to the masses — There’s nothing worse than an email that gets opened and…

5 min readApr 11, 2024

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My 3 non-negotiables to consistently get 50% open rates and avoid the spam filter

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Vivien Koh-Milburn

5 Super Powered Words that Turn Your Text into $$$

Last week I posted on X and Linkedin about 5 power words. These 5 words are often used to illustrate how supplying shortcuts for your…

3 min readApr 7, 2024

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5 Super Powered Words that Turn Your Text into $$$

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Vivien Koh-Milburn

How to be less than perfect and humanise your brand for the

Picture this: You’re presented with a tray of cookies. They are identical except some have rough edges while others are perfectly smooth…

5 min readMar 30, 2024

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Vivien Koh-Milburn

The Anchoring Bias: How your first piece of information influences your customers decisions

It’s episode 2 of The UK Apprentice (aka people you don’t want to hire) and the challenge was to create small, personal cheesecakes to sell…

5 min readMar 20, 2024

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The Anchoring Bias: How your first piece of information influences your customers decisions

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Vivien Koh-Milburn

How to Use Fear in your Copy without feeling Icky

Let’s go back in time.

5 min readMar 9, 2024

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How to Use Fear in your Copy without feeling Icky

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Vivien Koh-Milburn

Why Good Copywriting is Concise

I recently posted a picture of a billboard on my social media to emphasise the importance of being concise. It got over 4000 views on…

3 min readJan 29, 2023

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Why Good Copywriting is Concise

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Vivien Koh-Milburn

The 4 Step Story Framework that gets your audience to care

FACT: Your customers don’t care about you or your product. They only care what’s in it for them.

4 min readDec 14, 2022

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The 4 Step Story Framework that gets your audience to care

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Vivien Koh-Milburn

Vivien Koh-Milburn

Become a Better Business Communicator and Smarter Marketer | Helping you fix the weak spots in your words | Discover Why Our Words Work

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