Vivien Koh-Milburn – Medium

Vivien Koh-Milburn

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Your biggest Competitor isn’t Brand X

This may surprise you but the biggest challenge for your business isn’t your direct or indirect competitor — it’s your customers choosing…

Dec 11, 2024

Dec 11, 2024

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If your messaging is confusing, your customers will assume your product is too: 7 ways to avoid…

One of the most common struggles I hear from my clients is how hard it is to sell a product or service that they can’t describe clearly.

Nov 13, 2024

If your messaging is confusing, your customers will assume your product is too: 7 ways to avoid…

Nov 13, 2024

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How the wrong Word Choice can ruin your marketing strategy

This week I asked my Linkedin and X followers to try and identify what the above ad was advertising.

Oct 14, 2024

How the wrong Word Choice can ruin your marketing strategy

Oct 14, 2024

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10 ways to increase your perceived value and make customers love your prices

This week I was having a conversation with a new client who was leaving her corporate position to start her own business.

Mar 27, 2024

10 ways to increase your perceived value and make customers love your prices

Mar 27, 2024

The Jag ad: Embracing British Anarchy in a Bold Rebrand

Declawed, Defanged, and Neutered — But here’s why I like it

Nov 21, 2024

The Jag ad: Embracing British Anarchy in a Bold Rebrand

Nov 21, 2024

Don’t skip showing your features off — learn to hide them amongst your benefits

It’s funny how we hide vegetables to make our children’s food more digestible. My mother would cut up vegetables small so we, as kids…

Nov 8, 2024

Don’t skip showing your features off — learn to hide them amongst your benefits

Nov 8, 2024

How 1 simple writing strategy can increase the ROI of your product by 2381.39%

I hear it all the time “But we need to put the data” or “We need to quantify the results” or “Storytelling is for B2C, not B2Bs”

Oct 18, 2024

How 1 simple writing strategy can increase the ROI of your product by 2381.39%

Oct 18, 2024

How to Turn Casual Readers into Committed Customers

One of the biggest challenges for any business communicator is to get their customers to take action.

Oct 15, 2024

How to Turn Casual Readers into Committed Customers

Oct 15, 2024

5 Super Powered Words that Turn Your Text into $$$

Last week I posted on X and Linkedin about 5 power words. These 5 words are often used to illustrate how supplying shortcuts for your…

Apr 7, 2024

5 Super Powered Words that Turn Your Text into $$$

Apr 7, 2024

5 Phonosemantics that will make your copywriting sing

In the book, Gullivers Travels, Gulliver comes across two distinct groups of people the Lilliputians and the Brobdingnagians. If you don’t…

Feb 6, 2023

5 Phonosemantics that will make your copywriting sing

Feb 6, 2023

Vivien Koh-Milburn

Vivien Koh-Milburn

I help B2B Corporate Communication Teams Turn their Complex (and confusing) Corporate Blah from a Liability to an Invaluable Asset

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