PinnedVivien Koh-Milburn5 Phonosemantics that will make your copywriting singIn the book, Gullivers Travels, Gulliver comes across two distinct groups of people the Lilliputians and the Brobdingnagians. If you don’t…5 min read·Feb 6, 2023----
PinnedVivien Koh-Milburn10 ways to increase your perceived value and make customers love your pricesThis week I was having a conversation with a new client who was leaving her corporate position to start her own business.7 min read·Mar 27, 2024----
PinnedVivien Koh-MilburnHow to Train your AI to write more like YouThis week I asked my AI to tell a joke about a man going to a bar.5 min read·Mar 20, 2024----
Vivien Koh-MilburnMy 3 non-negotiables to consistently get 50% open rates and avoid the spam filterWhether you write a one-person email or a company newsletter sent to the masses — There’s nothing worse than an email that gets opened and…·5 min read·Apr 11, 2024----
Vivien Koh-Milburn5 Super Powered Words that Turn Your Text into $$$Last week I posted on X and Linkedin about 5 power words. These 5 words are often used to illustrate how supplying shortcuts for your…3 min read·Apr 7, 2024----
Vivien Koh-MilburnHow to be less than perfect and humanise your brand for thePicture this: You’re presented with a tray of cookies. They are identical except some have rough edges while others are perfectly smooth…5 min read·Mar 30, 2024----
Vivien Koh-MilburnThe Anchoring Bias: How your first piece of information influences your customers decisionsIt’s episode 2 of The UK Apprentice (aka people you don’t want to hire) and the challenge was to create small, personal cheesecakes to sell…5 min read·Mar 20, 2024----
Vivien Koh-MilburnHow to Use Fear in your Copy without feeling IckyLet’s go back in time.5 min read·Mar 9, 2024----
Vivien Koh-MilburnWhy Good Copywriting is ConciseI recently posted a picture of a billboard on my social media to emphasise the importance of being concise. It got over 4000 views on…3 min read·Jan 29, 2023----
Vivien Koh-MilburnThe 4 Step Story Framework that gets your audience to careFACT: Your customers don’t care about you or your product. They only care what’s in it for them.4 min read·Dec 14, 2022----