Vivien Koh-Milburn – Medium

Vivien Koh-Milburn

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Vivien Koh-Milburn

If your messaging is confusing, your customers will assume your product is too: 7 ways to avoid…

One of the most common struggles I hear from my clients is how hard it is to sell a product or service that they can’t describe clearly.

Nov 13

If your messaging is confusing, your customers will assume your product is too: 7 ways to avoid…

Nov 13

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Vivien Koh-Milburn

How the wrong Word Choice can ruin your marketing strategy

This week I asked my Linkedin and X followers to try and identify what the above ad was advertising.

Oct 14

How the wrong Word Choice can ruin your marketing strategy

Oct 14

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Vivien Koh-Milburn

10 ways to increase your perceived value and make customers love your prices

This week I was having a conversation with a new client who was leaving her corporate position to start her own business.

Mar 27

10 ways to increase your perceived value and make customers love your prices

Mar 27

Vivien Koh-Milburn

Don’t skip showing your features off — learn to hide them amongst your benefits

It’s funny how we hide vegetables to make our children’s food more digestible. My mother would cut up vegetables small so we, as kids…

Nov 8

Don’t skip showing your features off — learn to hide them amongst your benefits

Nov 8

Vivien Koh-Milburn

How 1 simple writing strategy can increase the ROI of your product by 2381.39%

I hear it all the time “But we need to put the data” or “We need to quantify the results” or “Storytelling is for B2C, not B2Bs”

Oct 18

How 1 simple writing strategy can increase the ROI of your product by 2381.39%

Oct 18

Vivien Koh-Milburn

How to Turn Casual Readers into Committed Customers

One of the biggest challenges for any business communicator is to get their customers to take action.

Oct 15

How to Turn Casual Readers into Committed Customers

Oct 15

Vivien Koh-Milburn

5 Super Powered Words that Turn Your Text into $$$

Last week I posted on X and Linkedin about 5 power words. These 5 words are often used to illustrate how supplying shortcuts for your…

Apr 7

5 Super Powered Words that Turn Your Text into $$$

Apr 7

Vivien Koh-Milburn

5 Phonosemantics that will make your copywriting sing

In the book, Gullivers Travels, Gulliver comes across two distinct groups of people the Lilliputians and the Brobdingnagians. If you don’t…

Feb 6, 2023

5 Phonosemantics that will make your copywriting sing

Feb 6, 2023

Vivien Koh-Milburn

How to turn your customer into the hero and win them over

Storytelling in business is one of the most powerful communication tools in your marketing toolbox, but most people have no idea how or…

Dec 14, 2022

How to turn your customer into the hero and win them over

Dec 14, 2022

Vivien Koh-Milburn

Persuasive Communication — How the FITD method gets them to say yes

Picture this….

May 2, 2022

Persuasive Communication — How the FITD method gets them to say yes

May 2, 2022

Vivien Koh-Milburn

Vivien Koh-Milburn

I help B2B Corporate Communication Teams Turn their Complex (and confusing) Corporate Blah from a Liability to an Invaluable Asset

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